In this episode of Localization Fireside Chat, Robin Ayoub sits down with Gal Borenstein to explore digital trust in the age of AI and why trust has become a leadership decision rather than a technology problem. Drawing on decades of experience in communications and crisis management, Gal explains how AI can either strengthen or erode trust depending on how leaders deploy, govern, and communicate it.
Trust has become one of the most fragile assets in the age of AI. In this episode of Localization Fireside Chat, Robin Ayoub speaks with Gal Borenstein, Founder and CEO of Borenstein Group, about what digital trust really means as organizations adopt AI at speed. This is not a conversation about tools or platforms. It is a leadership conversation about accountability, transparency, and the consequences of getting trust wrong. Gal explains why most leadership teams are still managing trust as if it were 2015, how AI can either strengthen or undermine credibility, and why crisis communication must be proactive rather than reactive. The discussion covers human-centric AI, the impact of AI on employment, brand resiliency, and what CEOs must do differently to build trust in an AI-driven world. This episode is essential listening for founders, executives, and leaders navigating AI adoption without losing credibility. Watch the full episode on YouTube https://youtu.be/Kxzl7ffP6DA
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