Oscar Hedaya is a 3x startup founder who built The Space Safe, the world's only smart safe with cameras, a touchscreen, tamper sensors, and live app notifications. Midway through this conversation, a missile alert went off in Tel Aviv where Oscar was visiting. He ran to a bunker. We kept recording. One of the most unforgettable episodes in LFC history.
Oscar Hedaya has spent 15 years in product development and has founded three companies. In his latest venture, he identified one of the most overlooked and stagnant categories in consumer products: the humble safe. The result is The Space Safe, a smart safe with built-in cameras, a touchscreen interface, tamper detection, panic pin, two-factor authentication, multi-user access, and live app notifications. Think Ring Doorbell, but for your valuables.
We cover the origin story behind the product, why most startups fail by building cool instead of building needed, the connected product ecosystem, and the enterprise use cases nobody sees coming.
Then at the 42-minute mark, a missile alert hits Tel Aviv. Oscar's audio drops. He reconnects from a bunker. We finish the interview.
Note: The final segment of this episode was recorded under active missile alert conditions in Israel. The audio reflects that. We kept rolling anyway.
Connect with Oscar: https://www.linkedin.com/in/ohedaya
The Space Safe: https://thespacesafe.com
Watch on YouTube: https://youtu.be/VLm6DlGJ6BE
Full podcast: https://localization-fireside-chat.simplecast.com/
Guest booking: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording