Books should build authority and generate revenue, not sit on a shelf. In this episode, Robin Ayoub speaks with Susan Friedman, a publishing strategist who helps nonfiction authors turn books into serious business tools. They explore niche positioning, bulk sales, credibility building, and why the smartest authors treat books as leverage, not legacy projects. This episode is essential listening for founders, executives, consultants, and speakers using content to grow influence and pipeline.
Books are often treated as creative milestones. That is a mistake.
In this episode of Localization Fireside Chat, Robin Ayoub sits down with Susan Friedman, a publishing strategist and longtime authority on nonfiction book marketing, to unpack the real business of books.
This conversation focuses on how books function as credibility engines, revenue drivers, and strategic assets when they are positioned correctly. Susan explains why most authors struggle to generate ROI, how niche focus changes the economics of publishing, and why bulk sales and partnerships consistently outperform traditional book marketing tactics.
This episode is designed for founders, consultants, executives, and thought leaders who want their book to support speaking, consulting, pipeline development, and long-term authority, not just visibility.
What we cover:
Why most books fail to generate meaningful revenue