HR veteran Laura Frederickson built AureviaHR to bring enterprise-level people strategy to small and mid-sized businesses that rarely get it. She and Robin unpack AI readiness, HRIS selection, and why communication failures are behind most workplace problems.
Most small businesses don't have an HR problem — they have a strategy problem. And by the time they realize it, they've already missed the inflection point.
In this episode:
• Why 95% of organizational problems trace back to a single root cause: lack of communication
• What IKEA's AI deployment gets right that most companies get completely wrong
• The hidden cost of layoffs that never shows up on a financial statement
• How to know when founder instincts stop being enough and a people system becomes non-negotiable
Laura Frederickson is an HR executive with nearly 30 years of experience across technology, retail, fitness, food and beverage, and operations. After two decades inside a large organization where she built HR functions from the ground up, she launched AureviaHR to bring fractional people strategy, HRIS selection, and AI readiness support to small and mid-sized businesses. She is a frequent speaker on AI and HR and operates with a simple philosophy borrowed from Einstein: everything should be made as simple as possible, but not simpler.
Connect with Laura Frederickson:
LinkedIn: https://www.linkedin.com/in/laura-frederickson
Website: https://www.aureviahr.com
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