Translation alone no longer scales global businesses. In this episode, Fabiano Cid explains why global content experience has become a strategic imperative.
Translation used to be the finish line. Today, it’s just the starting point.
In this episode of Localization Fireside Chat, Robin Ayoub is joined by Fabiano Cid, Global Content Strategist, for a sharp conversation on why the traditional localization model is breaking down and what replaces it.
As content volumes explode and AI accelerates creation, organizations that still treat translation as a downstream task are hitting real limits. Fabiano argues that the future belongs to companies that think in terms of global content experience, not just language conversion.
In this conversation, we explore:
Why translation is no longer enough to support global growth
How global content experience differs from traditional localization
Where AI adds value and where it introduces risk
The role of governance, systems, and intent in global content
What executives must rethink to stay relevant at scale
This episode is essential listening for founders, executives, product leaders, and localization professionals navigating global expansion in an AI-driven content economy.
🎙 Guest: Fabiano Cid, Global Content Strategist
🎙 Host: Robin Ayoub, Founder, Localization Fireside Chat
📺 Watch the episode on YouTube:
https://youtu.be/UR_xnpO4OLk