CSA Research's CEO and Director of Data Services break down why 'good enough' market data is more dangerous than fake data — and what it's actually costing the language industry right now.
The problem isn't the data that gets caught. It's the data that passes through unquestioned — and the decisions that follow.
In this episode:
• Why two-thirds of language service providers didn't grow last year — and what the K-shaped economy actually looks like when you plot it
• How 'good enough' market data creates more damage than outright fake data, and how to spot the difference before it drives a bad decision
• What the Global Revenue Forecaster revealed: why CFOs literally don't believe the ROI of localization until they see the methodology
• Why AI is accelerating the data quality crisis, not solving it — and what CSA Research does differently because of that
Tahar Bouhafs has been building and leading research organizations since 1992, from Forrester Research to Management Ventures Worldwide to CSA Research, where he serves as CEO. Arle Lommel came into the industry through LISA, helped build the Multidimensional Quality Metrics framework at the German Research Center for Artificial Intelligence, and has spent his career at CSA Research doing what most analysts won't: clearly separating what the data says from what we wish it said. Together they make the case that trust is the scarcest asset in the industry right now — and that the methodology behind any data point is the only thing worth arguing about.
Connect with Tahar Bouhafs + Arle Lommel:
LinkedIn: https://www.linkedin.com/in/taharbouhafs
LinkedIn: https://www.linkedin.com/in/arlelommel
Website: https://csa-research.com
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