AI SEO expert Chris Raulf joins Robin Ayoub to break down Generative Engine Optimization (GEO) — how ChatGPT and Google AI decide what to cite, why digital footprint beats domain age, and what localization companies must do now to stay visible in the AI search era.
Generative Engine Optimization (GEO) is rewriting the rules of online visibility — and most brands, including most language and localization companies, aren't even on the field yet.
In this episode, Robin Ayoub sits down with Chris Raulf, Founder & CEO of Boulder SEO Marketing and one of the world's most recognized AI SEO and GEO experts. Chris has been in search since before Google was even called Google, and he brings nearly 30 years of experience — including time inside the localization industry at Lionbridge and RWS — to break down how AI platforms like ChatGPT, Perplexity, and Google AI Overviews actually decide what to cite.
What we cover:
- What Generative Engine Optimization (GEO) is, and how much of traditional SEO still carries over
- Why digital footprint now matters more than domain age in the LLM era
- The "Big Six" platforms AI models feed on most (YouTube, LinkedIn, Reddit, Quora, Medium, Google Business Profile)
- EEAT — Experience, Expertise, Authoritativeness, Trustworthiness — and why it's the new currency of search
- How localization and language companies can turn multilingual content into a GEO advantage
- Why Chris believes agencies that don't adapt won't survive
- What he's teaching the next generation of marketers at the University of Strasbourg
"Digital footprint beats domain age."
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Connect with Chris Raulf:
Website: https://chrisraulf.com
Agency: https://boulderseomarketing.com
AI SEO Insighter Podcast: https://chrisraulf.com/podcast
LinkedIn: https://www.linkedin.com/in/chrisraulf
YouTube: https://www.youtube.com/@ChrisRaulf
Hosted by Robin Ayoub
📖 Blog recap: robinayoub.blog
🎥 YouTube: https://youtu.be/r50Va89dycE